A good SEO ranking is very important to make your pages accessible and popular among the search engine users. It helps keeping your website on the first few pages of the search engines instead of getting buried somewhere no one will go. There are various SEO techniques that companies or webmasters employ to get that ranking, generally characterized under the terms ‘White Hat SEO’ and ‘Black Hat SEO’.
White hat techniques make use of processes such as using keywords in URLs, using appropriate back-links etc. Search engines appreciate these techniques, but these processes are long and cumbersome, so many webmasters resort to the negative side of SEO, the ‘Black Hat SEO’.
The oldest and the most straightforward black hat SEO technique is to put a lot of keywords in your content, which may not even be relevant to what your site offers, in order to get more hits on a search engine. But this method is easily detectable because of the fact that most of these websites don’t offer anything even remotely related to the keyword searched for.
This process of spamming is known as “Spamdexing”, and some of the commonly used spamdexing techniques are;
These are the basic techniques that are used by webmasters to get their websites into the first two pages of search engines. This leads to search engine spamming. Black hat techniques are faster and easily implemented, but the downside is that modern search engines are getting smarter each day and it is getting harder to deceive them. Where on one hand black hat techniques get your website a respectable position, they can also cause your webpages to be blocked or removed entirely, if caught, which is usually the case in long term use of these methods.